Coaching for Leaders 450: The Way to Influence Executives, with Nancy Duarte
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Jan 13, 2020 
Nancy Duarte, a renowned communication expert and founder of Duarte, Inc., dives into the intricacies of influencing executives. She highlights the importance of concise and structured messaging tailored to executives’ preferences. Expect to be grilled during briefings and prepare recommendations that are skimmable. Duarte shares insights on how executives are evaluated, emphasizing money, market, and exposure. Learn to craft impactful narratives that enhance data retention and align your communication with corporate goals.
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Briefing Executives
- Be brief when persuading executives, as they process information quickly.
- Understand their preferred information format and seek a sponsor familiar with their communication style.
Read Aheads for Efficiency
- Nancy Duarte and her team use "read aheads" (slide docs with dense, skimmable information) for approvals.
- This allows for faster decision-making during meetings, focusing on questions instead of lengthy presentations.
Concise Presentations
- Prepare concise 15-minute presentations for 30-minute executive briefings, leaving time for questions.
- Recognize that executives' interruptions stem from their need for efficiency and focus.
