Nancy Duarte, a renowned communication expert behind influential visual messages, shares insights on effectively influencing executives. She emphasizes the need for brief, structured communication tailored to the high demands of leaders' time. Expect to be grilled during meetings and prepare skimmable recommendations. Executives focus on critical metrics like revenue and market share, so aligning your message with their preferences is essential. Duarte also explores the art of data storytelling to enhance engagement and decision-making.
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insights INSIGHT
Executives Process Info Rapidly
Executives understand proposals quickly and think in structured, brief ways.
They fill in most gaps and want the core message, not exhaustive details.
volunteer_activism ADVICE
Use Pre-Reads to Save Time
Send executives a skimmable slide document in advance to save meeting time.
Use meeting time to address questions and reach consensus, not to present the material.
question_answer ANECDOTE
Executives Maximize Every Minute
A board member shaved her head to save 3 hours weekly not styling hair.
Executives use many creative ways to save small amounts of time throughout their day.
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The Art and Science of Creating Great Presentations
Nancy Duarte
Slideology provides a comprehensive approach to creating impactful and engaging presentations. Nancy Duarte emphasizes the importance of visual storytelling and audience-centered design. The book explores various design principles, including the use of whitespace, color, and typography. It also provides practical advice on structuring content and delivering a memorable message. Slideology serves as a valuable resource for anyone looking to improve their presentation skills and create visually stunning slides that resonate with their audience.
Illuminate
David Corbin
Data Story
Nancy Doherty
Resonate
Present Visual Stories that Transform Audiences
Nancy Duarte
In 'Resonate,' Nancy Duarte focuses on the art of storytelling in presentations, emphasizing the importance of making the audience the hero and the presenter the mentor. The book explores how to structure presentations using mythic structures and the hero's journey, contrasting 'what is' with 'what could be' to create engagement. Duarte provides practical advice on understanding the audience, creating emotional contrasts, and using visual and delivery techniques to make presentations memorable and impactful. The book includes case studies, sample presentation slides, and dramatic techniques to help presenters deliver persuasive and transformative presentations[2][3][5].
Nancy Duarte: DataStory
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wall Street Journal, New York Times, and many others. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.
In this conversation, Nancy and I discuss the realities of executive life, how executives are measured, and why you should expect to be grilled when briefing them. With intentional preparation, you’ll be prepared to more successfully influence executives both inside the organization — and with your customers.
Key Points
“The higher their level of authority, the more structured and brief your approach should be.” -Nancy Duarte
Time is an essential asset for executives. Appreciating how much they work to maximize efficiency can help you align better with their world.
Craft a recommendation that’s brief and easily skimmable. Leave time for questions and expect to be grilled.
Executives are measured on money (revenue/profit and costs), market (market share and time to market), and exposure (retention and risk).
Know how executives plan to consume information. Tailor your message and medium to align with these preferences.
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