Discover how to get noticed in a world that overlooks you as behavioral scientist N. Chloé Nwangwu discusses helping underrecognized individuals emerge. Explore the impact of societal norms on visibility, navigating exclusion in conflict resolution, the power of branding for inclusivity, and fostering empathy in the workplace.

N. Chloé Nwangwu, founder of NobiWorks, is a brand visibility expert advocating for a shift from the outdated Ideal Client Avatar model in branding. She dives into the science of branding and how genuine client motivations often drive more successful strategies. The conversation reveals the risks of over-niching, stressing broader market engagement for inclusivity and enhanced revenue. Nwangwu also discusses integrating asynchronous tools for better client interactions and adapting design practices to thrive in a post-COVID landscape.

N. Chloé Nwangwu, a brand scientist and director of NobiWorks, specializes in helping under-recognized individuals gain influence through visibility engineering. She shares her journey from international mediation to branding, emphasizing the importance of visibility for marginalized voices. Chloé discusses the difference between being seen and being noticed, and introduces concepts like 'visibility tipping point' and 'invisibility tax'. She also highlights the need for self-care in the pursuit of ambition and the power of authentic personal branding.