S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

N. Chloé Nwangwu, founder of NobiWorks, is a brand visibility expert advocating for a shift from the outdated Ideal Client Avatar model in branding. She dives into the science of branding and how genuine client motivations often drive more successful strategies. The conversation reveals the risks of over-niching, stressing broader market engagement for inclusivity and enhanced revenue. Nwangwu also discusses integrating asynchronous tools for better client interactions and adapting design practices to thrive in a post-COVID landscape.