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6min chapter
S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
Better: The Brand Designer Podcast
The Dangers of Over-Niching in Marketing
This chapter examines the drawbacks of fixating on an ideal customer avatar in marketing, showing how it can lead to the exclusion of potential clients. Through real-world examples, the speakers advocate for broader market engagement to enhance revenue and promote inclusivity in brand messaging.
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