S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
Better: The Brand Designer Podcast
00:00
Rethinking Niching in Brand Strategy
This chapter critiques the traditional Ideal Client Avatar model, arguing that it oversimplifies audience motivations and can lead to harmful assumptions. The discussion emphasizes the importance of deeper behavioral insights and flexibility in positioning over strict niched marketing. Real-life examples illustrate how understanding genuine client motivations can drive more effective brand strategies and foster diverse audience engagement.
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