AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
28min chapter
S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
Better: The Brand Designer Podcast
Rethinking Niching in Brand Strategy
This chapter critiques the traditional Ideal Client Avatar model, arguing that it oversimplifies audience motivations and can lead to harmful assumptions. The discussion emphasizes the importance of deeper behavioral insights and flexibility in positioning over strict niched marketing. Real-life examples illustrate how understanding genuine client motivations can drive more effective brand strategies and foster diverse audience engagement.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode