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14min chapter
S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
Better: The Brand Designer Podcast
Understanding Client Motivations in Branding
This chapter explores the complexities behind client motivations for investing in branding and website design. It emphasizes the importance of recognizing deeper concerns that drive clients, rather than superficial interests, to foster effective communication and trust during sales interactions. The discussion also highlights how this understanding can shape business strategies, including marketing and brand development.
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