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4min chapter
S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
Better: The Brand Designer Podcast
Navigating the Challenges of Niching for Brand Designers
This chapter addresses the difficulties brand designers face in defining their niches and offers strategies for shifting focus towards understanding client motivations. The discussion emphasizes the need to unlearn traditional methods and develop a personalized approach to adapt to evolving market demands.
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