Speaking Human-First
Ep 13 - N. Chloé Nwangwu: Building a Brand & Ecosystem of Influence
May 9, 2024
N. Chloé Nwangwu, a brand scientist and director of NobiWorks, specializes in helping under-recognized individuals gain influence through visibility engineering. She shares her journey from international mediation to branding, emphasizing the importance of visibility for marginalized voices. Chloé discusses the difference between being seen and being noticed, and introduces concepts like 'visibility tipping point' and 'invisibility tax'. She also highlights the need for self-care in the pursuit of ambition and the power of authentic personal branding.
54:57
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Quick takeaways
- Chloé Nwangwu emphasizes the importance of applying behavioral science to brand strategies to ensure they resonate with underrepresented audiences.
- The distinction between being seen and being noticed is crucial for driving social change and achieving long-term recognition in a saturated information landscape.
Deep dives
The Importance of Behavioral Change in Social Impact
Shifting hearts and minds to facilitate social impact hinges on understanding complex behavior changes that often challenge the status quo. Successful initiatives must address the underlying power dynamics and biases present in society, recognizing that those working toward social good are frequently at a disadvantage. Chloe Nguangwu emphasizes that brands and visibility strategies require a foundation built on behavioral science to ensure they resonate with their intended audience. By engaging with the right players and sufficiently representing their interests, initiatives can achieve meaningful recognition and effectuate change.
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