Speaking Human-First Ep 13 - N. Chloé Nwangwu: Building a Brand & Ecosystem of Influence
May 9, 2024
N. Chloé Nwangwu, a brand scientist and director of NobiWorks, specializes in helping under-recognized individuals gain influence through visibility engineering. She shares her journey from international mediation to branding, emphasizing the importance of visibility for marginalized voices. Chloé discusses the difference between being seen and being noticed, and introduces concepts like 'visibility tipping point' and 'invisibility tax'. She also highlights the need for self-care in the pursuit of ambition and the power of authentic personal branding.
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Brands as Signals
- Brands act as signals, teaching others how to interact with you.
- This understanding led Nwangwu to use branding to empower under-recognized individuals.
From Mediation to Brands
- Chloé Nwangwu's background in international conflict mediation informed her work with brands.
- She realized that key players were often excluded from negotiations, hindering sustainable peace.
Being Seen vs. Being Noticed
- Getting noticed goes beyond simply being seen; it requires bypassing brain filters and entering long-term memory.
- Nwangwu emphasizes the importance of planting ideas in the right networks for behavior change.