In this engaging talk with N. Chloé Nwangwu, a branding expert and founder of NobiWorks, listeners discover why true visibility goes beyond social media. Chloé explains that platforms often treat users as products and stresses the importance of overcoming visibility bias. She offers insights on transforming oneself into the 'obvious choice' for opportunities and building networks that foster recognition. The conversation emphasizes proactive strategies for visibility, urging listeners to focus on meaningful engagement over mere attention-seeking.
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insights INSIGHT
Visibility as Baseline
Visibility is the baseline for influence, not the ultimate goal.
To be influential, your brand must first be visible and noticed by the brain's filters.
volunteer_activism ADVICE
Start with Platform and Distinction
Begin tending to visibility by developing your platform's premise and positioning.
Focus on distinction over differentiation to bypass the brain's filters effectively.
insights INSIGHT
Social Media Farms Attention
Social media farms and sells attention but neglects the full visibility process.
Users are the product, not clients, leading to flattened and biased visibility experiences.
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Welcome to season four of Off the Grid! Today I’m joined by everybody’s favorite brand scientist, N. Chloé Nwangwu of NobiWorks.
Chloé is here to talk about what brands are, why they matter, and how we can craft one that breaks past visibility biases.
This conversation is also an extension of our season three finale where I explored how to feel seen off social media. Because in this episode, Chloé explains how to actually be seen off social media — including why so many of us are underrecognized (not underrepresented!) and how to craft a circle of recognition that makes sure we’re actually seen and heard.
Here are just a few of the amazing things Chloé says in this conversation:
✨ All social media is interested in doing is farming and selling attention. It’s not interested in the process of visibility — which is gaining, maintaining, and translating attention.
✨ You are not social media’s client. You are their product.
✨ For some of us, it’s like we have an invisibility cloak on. So no matter what right moves we are making or how avidly we are participating in social media or the other tactics and strategies presented to us — we’re still doing that from underneath an invisibility cloak.
✨ You have to be the obvious choice before you make yourself an opportunity magnet. You don’t just want to be visible. You want to be noticed. You want to be remembered. And then you want people to be influenced by that memory to act. There’s a whole process.
I hope you enjoy this episode! And if you do, please send it to a friend, so they can enjoy the rest of season four, too!
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