Katerina Schneider

In this discussion, Katerina Schneider, the Founder and CEO of Ritual, shares her journey in creating a supplement brand that prioritizes science and traceability. She tackles the challenges families face when selecting safe supplements, particularly for pregnant women and children. Katerina emphasizes the importance of essential nutrients for health and brain development. She also opens up about the balance of motherhood and entrepreneurship, advocating for a mindful approach to health that values progress over perfection.

Katerina Schneider, Founder and CEO of Ritual, brings transparency to the health industry. She reveals shocking truths about the supplement industry, including where ingredients come from and what's in the capsules. She emphasizes the importance of safe and clean ingredients in supplements. Katerina shares her inspiring journey from being a refugee to starting Ritual. They discuss creating an effective skincare product and developing science-backed supplements. The chapter explores integrity in the supplement industry, a new sleep product, and how to connect with Ritual.

In this engaging discussion, Katerina Schneider, the founder and CEO of Ritual, shares her inspiring journey from refugee to entrepreneur. She dives into the troubling safety issues in the supplement industry, emphasizing the importance of third-party testing and transparency. Katerina clarifies what 'clinically studied' truly means and reveals exciting findings from Ritual's research, like reduced cortisol in expecting mothers. Plus, she provides a practical checklist for choosing safe supplements and warns against misleading labeling—valuable insights for every health-conscious listener!

Katerina Schneider, the founder and CEO of Ritual, shares her remarkable journey of launching a transparent supplement brand while pregnant. She discusses the need for trust in women's health products and how her innovative approach reshaped the industry. Katerina highlights the importance of consumer feedback, sustainability, and how AI-driven branding campaigns can engage audiences. She emphasizes that genuine brand identity relies on execution and emotional connection, making Ritual a standout in a crowded market.

Dr. Nima Alamdari, Chief Scientific Officer at Ritual, and Katerina Schneider, Founder and CEO of Ritual, dive into the often murky waters of the supplement industry. They reveal the alarming prevalence of misleading claims and emphasize the need for science-backed products. Key topics include the importance of ingredient integrity, the ethical concerns of collagen, and how sourcing can affect nutritional quality. They also address the complexities of children's nutrition and offer insights on navigating the protein needs for muscle health, especially as we age.