In this discussion, Katerina Schneider, the Founder and CEO of Ritual, shares her journey in creating a supplement brand that prioritizes science and traceability. She tackles the challenges families face when selecting safe supplements, particularly for pregnant women and children. Katerina emphasizes the importance of essential nutrients for health and brain development. She also opens up about the balance of motherhood and entrepreneurship, advocating for a mindful approach to health that values progress over perfection.

Katerina Schneider, Founder and CEO of Ritual, brings transparency to the health industry. She reveals shocking truths about the supplement industry, including where ingredients come from and what's in the capsules. She emphasizes the importance of safe and clean ingredients in supplements. Katerina shares her inspiring journey from being a refugee to starting Ritual. They discuss creating an effective skincare product and developing science-backed supplements. The chapter explores integrity in the supplement industry, a new sleep product, and how to connect with Ritual.

Dr. Nima Alamdari, Chief Scientific Officer at Ritual, and Katerina Schneider, Founder and CEO of Ritual, dive into the often murky waters of the supplement industry. They reveal the alarming prevalence of misleading claims and emphasize the need for science-backed products. Key topics include the importance of ingredient integrity, the ethical concerns of collagen, and how sourcing can affect nutritional quality. They also address the complexities of children's nutrition and offer insights on navigating the protein needs for muscle health, especially as we age.

Katerina Schneider, the founder and CEO of Ritual, shares her journey of launching a transparent vitamin brand after struggling to find a trustworthy prenatal vitamin. She discusses the importance of being your own health advocate and what to look for when choosing supplements. Katerina also emphasizes the power of transforming daily habits into meaningful rituals and offers insights on balancing motherhood with entrepreneurship. The conversation highlights ethical sourcing, the significance of mindfulness, and the impact of gratitude on personal growth.

Katerina Schneider, Founder & CEO of Ritual, reveals the founding story of Ritual and their mission of transparency and quality in the supplement industry. They discuss the importance of small habits, transitioning to a plant-based diet, and the need for safety in supplements. They also emphasize the significance of clinical studies in underrepresented areas of health and the process of formulating multivitamins with essential nutrients.