272: The Truth About Supplements, Where Ingredients Really Come From and How She is Transforming the Industry with Katerina Schneider, Founder and CEO of Ritual
Sep 18, 2023
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Katerina Schneider, Founder and CEO of Ritual, brings transparency to the health industry. She reveals shocking truths about the supplement industry, including where ingredients come from and what's in the capsules. She emphasizes the importance of safe and clean ingredients in supplements. Katerina shares her inspiring journey from being a refugee to starting Ritual. They discuss creating an effective skincare product and developing science-backed supplements. The chapter explores integrity in the supplement industry, a new sleep product, and how to connect with Ritual.
Traceable science and clean ingredients are crucial in improving the quality of health products in the supplement industry.
Ritual's commitment to transparency and trust by providing traceable products and extensively researching ingredients sets a new standard in the industry.
Deep dives
Creating a New Standard in the Supplement Industry
Katarina Schneider, the founder and CEO of Ritual, discusses the importance of traceable science and sourcing in the supplement industry. She shares her personal journey of being dissatisfied with the prenatal vitamins available during her pregnancy, which led her to start her own company. Schneider emphasizes the need for better health products with clean ingredients and showcases how Ritual has pioneered this new standard.
Redefining Skincare with Traceable Ingredients
Schneider introduces Ritual's highest-era product, an ingestible skincare supplement that addresses hydration, fine lines, and wrinkles. She explains the extensive research and development process that went into formulating the product, ensuring it is science-backed, effective, and uses ingredients with human clinical studies. Schneider highlights the company's commitment to providing traceable products that customers can trust.
Transforming Gut Health with Pre, Pro, and Postbiotics
The podcast delves into Ritual's foray into gut health with their symbiotic product. Schneider reveals the rigorous research process in selecting clinically studied ingredients and developing a stable product that delivers benefits. She emphasizes the importance of safety, efficacy, and traceability in the supplement industry, showcasing Ritual's commitment to creating high-quality gut health supplements.
Revolutionizing Sleep Products with a Focus on Science
Schneider discusses Ritual's upcoming product for improving sleep, highlighting the challenges in the melatonin industry and the lack of regulation. She explains how the company developed a unique delivery technology to address the issue of staying asleep and worked with the most clinically studied ingredients. Schneider stresses the importance of honesty, transparency, and integrity in the sleep product category.
Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. She joins the show to discuss how being pregnant and unable to find a supplement she could trust, led to her creating what is now a 9-figure business rooted in honesty, transparency and integrity. She shares many shocking truths about the supplement industry including where ingredients actually come from, what’s in the capsules, and why simple regulation is not enough. This is an illuminating and fun conversation that will leave you with the healthy dose of skepticism when it comes to what you ingest every day.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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