Hitting The Mark Ritual: Katerina Schneider, Founder & CEO
Aug 14, 2025
Katerina Schneider, the founder and CEO of Ritual, shares her remarkable journey of launching a transparent supplement brand while pregnant. She discusses the need for trust in women's health products and how her innovative approach reshaped the industry. Katerina highlights the importance of consumer feedback, sustainability, and how AI-driven branding campaigns can engage audiences. She emphasizes that genuine brand identity relies on execution and emotional connection, making Ritual a standout in a crowded market.
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Founder Launched Ritual During Pregnancy
- Katerina Schneider started Ritual while four months pregnant because she couldn't trust existing prenatal vitamins.
- She left venture capital to build traceable science and sourcing into women's health products.
Traceability As The Core Differentiator
- Traceability became Ritual's core through both traceable science and traceable sourcing.
- Showing ingredient origins and clinical proof builds consumer confidence in supplements.
Listen To Your Active Customers
- Tap your actual customers for product decisions using both quantitative and qualitative research.
- Use subscription communities to iterate product lines and prioritize launches customers ask for.