Building Trust in Supplements

In this chapter, the founder of Ritual shares her personal journey in creating a supplement brand that prioritizes transparency and traceable sourcing, particularly for women's health products like prenatal vitamins. She discusses the importance of consumer accountability, innovative product development through customer feedback, and the brand's commitment to sustainability and B Corp certification. The chapter illustrates how Ritual is redefining the supplement industry by focusing on safety, efficacy, and informed consumer choices in a rapidly evolving marketplace.