Ritual: Katerina Schneider, Founder & CEO
Hitting The Mark
00:00
Building a Brand: Trust and Transformation
This chapter explores the evolution of a startup into a key player in the wellness industry, emphasizing moments of significant growth. It discusses the importance of trust and emotional connections in branding, the shift towards consumer-driven content, and the challenges of maintaining relevance amidst changing engagement platforms. Concluding with insights on upcoming retail partnerships, the chapter highlights how intentional branding drives connection with consumers.
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