The Art of Evolving Brand Identity

Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing.

In this episode, we revisit her launch of Ritual a decade ago—while she was pregnant—driven by her inability to find a supplement brand she could trust. We explore how her company challenged industry norms, treats customers as “Chief Health Officers,” leverages branding to fuel growth, and why a well-crafted brand image only matters when matched by flawless execution.