

81. Supplement Skeptecism: What To Look For & Why It Really Matters with Ritual CEO, Katerina Schneider
Sep 30, 2025
In this engaging discussion, Katerina Schneider, the founder and CEO of Ritual, shares her inspiring journey from refugee to entrepreneur. She dives into the troubling safety issues in the supplement industry, emphasizing the importance of third-party testing and transparency. Katerina clarifies what 'clinically studied' truly means and reveals exciting findings from Ritual's research, like reduced cortisol in expecting mothers. Plus, she provides a practical checklist for choosing safe supplements and warns against misleading labeling—valuable insights for every health-conscious listener!
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Refugee Roots And Early Entrepreneurial Modeling
- Katerina Schneider moved from Ukraine to Brooklyn as a refugee with $50 and a suitcase and saw her parents build businesses from nothing.
- That early exposure to entrepreneurship seeded her belief she could create a company despite long self-doubt.
Imposter Feelings Can Persist Despite Evidence
- Katerina lived among high-performing founders yet still felt impostor doubts for decades before starting Ritual.
- Seeing entrepreneurs around her didn't erase internal voices questioning her worth or readiness to found a company.
Hire Gaps, Don't Insist On A Co‑Founder
- Hire for gaps in expertise instead of insisting on a co-founder to avoid losing speed and vision fidelity.
- Move forward with a clear vision and recruit specialists as needed to execute it.