Jon Ostenson

Jon Ostenson, a leading franchise broker and author of 'Non-Food Franchising,' discusses valuable insights about the non-food franchise landscape. He emphasizes that the right time to start is now, underscoring the mindset differences between entrepreneurs and wannabe-preneurs. Ostenson explores various non-food franchise opportunities, highlighting sectors like health services and commercial restoration. He also navigates the complexities of entrepreneurship through acquisition, emphasizing why franchising can be a safer choice amidst economic challenges.

Jon Ostenson, a top franchise broker and CEO of FranBridge Consulting, discusses the rise of non-food franchises in a shifting economic landscape. He emphasizes that 'non-sexy' franchises, like home services and senior care, are becoming attractive for their recession resilience. Ostenson contrasts franchising's advantages over traditional business purchases, highlighting lower startup costs and built-in support. He also touches on the impact of AI on business efficiency, urging entrepreneurs to embrace technology for growth.

Jon Ostenson, a consultant and former Inc. 500 Franchise President, and Nathan Bocock, CEO of Gray Fox, dive into the world of non-food franchising. They discuss the booming 2023 landscape, emphasizing wealth generation through franchise stacking. Jon shares insights on the importance of proven business models and effective marketing strategies. The duo also highlights the significance of a supportive team and the right mindset for entrepreneurial success, encouraging aspiring franchisees to seize lucrative opportunities beyond traditional metrics.

Jon Ostenson, a former Inc. 500 Franchise President, discusses why non-food franchise opportunities are resonating with entrepreneurs. He emphasizes the accessibility of franchising, the unprecedented growth in the industry, and the better path to business ownership it offers. The podcast explores success stories, valuable insights for early-stage entrepreneurs, and the importance of understanding motivations for entrepreneurship and investment strategies.

Renowned non-food franchising expert Jon Ostenson discusses unique franchise opportunities in health and wellness, kids programs, senior care, pet services, and home services. He emphasizes the lucrative nature of these niches and the scalability of franchising. Topics include market research, franchise success, and diverse franchise examples.