Great Opportunities in Non-Food Franchising with Jon Ostenson: An EOFire Classic from 2021
Oct 26, 2024
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Jon Ostenson, a consultant and former Inc. 500 Franchise President, and Nathan Bocock, CEO of Gray Fox, dive into the world of non-food franchising. They discuss the booming 2023 landscape, emphasizing wealth generation through franchise stacking. Jon shares insights on the importance of proven business models and effective marketing strategies. The duo also highlights the significance of a supportive team and the right mindset for entrepreneurial success, encouraging aspiring franchisees to seize lucrative opportunities beyond traditional metrics.
Non-food franchising offers recession-resistant opportunities with consistent cash flow, showcasing diverse avenues such as in-home healthcare and youth sports.
Successful entrepreneurship requires a strong mindset, emphasizing the importance of deeper motivations and surrounding oneself with talented individuals for growth.
Deep dives
Opportunities in Non-Food Franchising
Non-food franchising presents lucrative opportunities for aspiring entrepreneurs, as identified in various sectors such as in-home healthcare, youth sports, and property services. These businesses often offer recession-resistant models that provide consistent cash flow and growth potential. The landscape of franchising is thriving, with a record level of placements reported in the first half of 2023, demonstrating significant interest across North America. This trend showcases a diverse range of backgrounds engaging with these franchises, highlighting the accessibility and viability of non-food ventures.
The Power of Mindset in Entrepreneurship
Mindset plays a crucial role in the success of early-stage entrepreneurs, emphasizing the importance of understanding one's deeper motivations beyond income or flexibility. It is essential for entrepreneurs to reflect on why they desire to start a business, rather than just the superficial benefits. A focus on building and improving valuable company elements, such as talent and systems, can foster long-term growth and sustainability. Additionally, a ownership mentality is vital; successful entrepreneurs actively engage with their business, steering it towards success rather than adopting an absent leadership approach.
Importance of Talent and Team Dynamics
Surrounding oneself with talented individuals is key to successful entrepreneurship, as noted in the approach taken to identify and engage capable team members before selecting business ventures. The idea of 'franchise stacking' is introduced, in which successful entrepreneurs diversify by building a portfolio of franchises that synergize with one another. This strategy not only maximizes business potential but also leverages the strengths of skilled individuals who can manage various aspects of the franchise. Cultivating a collaborative environment allows for shared accountability and fosters a culture of growth and improvement within the team.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jon Ostenson is a Consultant, Owner/Investor, and Author specializing in Non-Food Franchising. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients.
Top 3 Value Bombs
1. Franchise owners test marketing vehicles in their market, refine the best practices around hiring, and find faster routes so you don’t have to reinvent the wheel.
2. Numbers attract people more than the type of work.
3. Much more beyond the brand, you have a proven model, a proven playbook, and oftentimes a coach on the sideline for support.
Reach out to Jon for a free consultation to see if non-food franchising is right for you! Zero cost, zero obligation - Jon's Email
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