Entrepreneurs on Fire
Great Opportunities in Non-Food Franchising with Jon Ostenson: An EOFire Classic from 2021
Oct 26, 2024
Jon Ostenson, a consultant and former Inc. 500 Franchise President, and Nathan Bocock, CEO of Gray Fox, dive into the world of non-food franchising. They discuss the booming 2023 landscape, emphasizing wealth generation through franchise stacking. Jon shares insights on the importance of proven business models and effective marketing strategies. The duo also highlights the significance of a supportive team and the right mindset for entrepreneurial success, encouraging aspiring franchisees to seize lucrative opportunities beyond traditional metrics.
25:43
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Quick takeaways
- Non-food franchising offers recession-resistant opportunities with consistent cash flow, showcasing diverse avenues such as in-home healthcare and youth sports.
- Successful entrepreneurship requires a strong mindset, emphasizing the importance of deeper motivations and surrounding oneself with talented individuals for growth.
Deep dives
Opportunities in Non-Food Franchising
Non-food franchising presents lucrative opportunities for aspiring entrepreneurs, as identified in various sectors such as in-home healthcare, youth sports, and property services. These businesses often offer recession-resistant models that provide consistent cash flow and growth potential. The landscape of franchising is thriving, with a record level of placements reported in the first half of 2023, demonstrating significant interest across North America. This trend showcases a diverse range of backgrounds engaging with these franchises, highlighting the accessibility and viability of non-food ventures.
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