Jon Ostenson, a consultant and former Inc. 500 Franchise President, and Nathan Bocock, CEO of Gray Fox, dive into the world of non-food franchising. They discuss the booming 2023 landscape, emphasizing wealth generation through franchise stacking. Jon shares insights on the importance of proven business models and effective marketing strategies. The duo also highlights the significance of a supportive team and the right mindset for entrepreneurial success, encouraging aspiring franchisees to seize lucrative opportunities beyond traditional metrics.