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Entrepreneurs on Fire
Franchising - The Better Path to Business Ownership with Jon Ostenson
Jun 11, 2024
Top 1% Franchise Broker Jon Ostenson explains the benefits of franchising, generating ongoing cash flow, and the importance of expert guidance. He highlights success stories in franchising, the advantages of non-food franchises, and finding the right opportunity with financial padding. Surrounding yourself with the right people and sponsor appreciation are also discussed.
24:03
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Quick takeaways
- Building towards multiple healthy exits creates ongoing cash flow and potential cross exits.
- Franchising offers support and execution assistance, making it suitable for those who need guidance to succeed.
Deep dives
Advantages of Franchising Over Startups
Franchising offers a proven path to profitability, with established product-market fit and playbooks in place for marketing and operations. Franchise owners benefit from optimized marketing systems, advanced technology stacks, built-in mentoring, and the opportunity to exchange best practices within the franchise community. Additionally, franchising provides a structured approach to risk assessment and potential exit strategies, often yielding higher multiples upon resale.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode