The chapter explains the benefits of non-food franchises and the importance of focusing on industries like insulation, emphasizing lead generation, technical expertise, and a white-collar approach. It also discusses the diverse backgrounds of individuals entering franchising, investment ranges, funding options, the significance of financial padding, and the process of finding the right franchise opportunity with expert guidance.
Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal.
Top 3 Value Bombs
1. Building towards many smaller healthy exits generates on going cash flow and creates potential exits to cross.
2. Franchising is not right for everyone but most people love support and need people on the sideline to go and execute for them.
3. Its important to have an expert guide to filter the right information you need.
Buy Jon’s book on Amazon - Non-Food Franchising: The Better Path to Business Ownership
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