Jon Ostenson, a top 1% Franchise Broker and former Inc. 500 Franchise President, discusses top non-food franchise opportunities for 2024, challenges of business ownership, and finding the right franchise. He emphasizes the importance of stewardship and family legacy, mindset and talent in entrepreneurship, and the value of people in a business.
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Quick takeaways
Focusing on stewardship and family legacy is often overlooked but crucial for success in franchising.
Consider mindset, talent, and investment criteria when advising early-stage entrepreneurs in choosing a franchise opportunity.
Deep dives
Top Non-food Franchise Opportunities for 2024
The podcast episode discusses the top non-food franchise opportunities for 2024. The guest, John Austin-San, a top franchise broker and consultant, shares insights into various franchise options. He highlights the concrete paving and line striping business, which requires a minimal investment of around $200,000 and offers an average revenue of $750,000 with a 20% bottom-line margin. Another property services business mentioned is the temporary walls franchise, which has an average revenue of $2.5 million at a 40% bottom-line margin. Other franchises in the list include dumpsters, in-home senior care, youth soccer, and more, covering a range of industries. These opportunities offer varying investment amounts and attractive returns, making them appealing options for potential investors.
The Franchise Landscape in 2024
The podcast episode explores the current franchise landscape as we enter 2024. The guest, John Austin-San, notes a significant increase in interest in franchising over the past two to three years, partially influenced by the COVID pandemic and real estate investors seeking alternative investments. He highlights the importance of recession-resilient industries, such as businesses related to kids, pets, aging parents, homes, and health, which are expected to perform well. The guest emphasizes that franchises within these industries are gaining market share and generating substantial revenue. The discussion provides valuable insights into the franchise market's current state and the potential for success in specific industry sectors.
Finding the Right Franchise Opportunity
The podcast episode concludes with a discussion on finding the right franchise opportunity. The guest, John Austin-San, shares his expertise as a franchise consultant and offers advice on how to navigate the vast number of franchise options available. He suggests considering factors such as the financial model, competitive advantages, and the experience of current franchise owners. The guest emphasizes the importance of digging deeper and not solely relying on marketing messages or top franchise lists. He recommends partnering with a consultant to streamline the process and identify the best franchise opportunities tailored to individual preferences and goals. Additionally, the guest offers Fire Nation listeners a free downloadable copy of his book, 'Non-Food Franchising,' which provides further guidance and insights into franchise opportunities.
Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal.
Top 3 Value Bombs
1. One overlooked aspect of success is focusing on stewardship and family legacy.
2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria.
3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with.
Check out to receive a free copy of Jon’s new book – NON-Food Franchising, and book a call - FranBridge Consulting Website
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