Entrepreneurs on Fire

Non-Food Franchise Opportunities for the New Year with Jon Ostenson

12 snips
Jan 16, 2025
Jon Ostenson, a leading franchise broker and author of 'Non-Food Franchising,' discusses valuable insights about the non-food franchise landscape. He emphasizes that the right time to start is now, underscoring the mindset differences between entrepreneurs and wannabe-preneurs. Ostenson explores various non-food franchise opportunities, highlighting sectors like health services and commercial restoration. He also navigates the complexities of entrepreneurship through acquisition, emphasizing why franchising can be a safer choice amidst economic challenges.
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INSIGHT

Timing of Success

  • There's no perfect time for entrepreneurial success, so avoid waiting for ideal conditions.
  • Step out, take the plunge, and fight through challenges to distinguish yourself as a true entrepreneur.
ADVICE

Choosing the Right Franchise

  • Find franchise opportunities that align with your passions, skills, and knowledge.
  • Choose something that excites you and provides a competitive edge.
ANECDOTE

Franchise Examples

  • Jon Ostenson mentions a custom pull-out shelving franchise as a real-world example resonating with clients.
  • He also highlights health/wellness, restoration, B2B commercial kitchen cleaning, sunless tanning, senior home services, and trampoline parks.
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