Entrepreneurs on Fire Why Smart Money Is Moving Into Non-Food Franchises in 2025 with Jon Ostenson
8 snips
May 31, 2025 Jon Ostenson, a top franchise broker and CEO of FranBridge Consulting, discusses the rise of non-food franchises in a shifting economic landscape. He emphasizes that 'non-sexy' franchises, like home services and senior care, are becoming attractive for their recession resilience. Ostenson contrasts franchising's advantages over traditional business purchases, highlighting lower startup costs and built-in support. He also touches on the impact of AI on business efficiency, urging entrepreneurs to embrace technology for growth.
AI Snips
Chapters
Books
Transcript
Episode notes
Hard Decisions Lead to Success
- Starting a business requires hard decisions and mental commitment from the beginning.
- Make tough choices today to create an easier life later.
Non-Food Franchises Are Recession-Resilient
- Non-food franchises focusing on everyday needs are gaining interest, especially in recession-resilient sectors.
- People spend consistently on kids, pets, aging parents, homes, and health regardless of the economy.
Choose Franchising Over Buying Businesses
- Franchising offers a faster, proven path to business ownership compared to buying existing businesses.
- Avoid the long, uncertain wait for acquisitions by leveraging franchise support and growth potential.
