The Minimalists

317 | The Consumer Cult

Dec 7, 2021
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INSIGHT

Cult Definition

  • There's no single definition of a "cult".
  • Cultural normativity plays a large role in labeling groups as such.
ANECDOTE

CrossFit as a Cult

  • Amanda Montell discusses CrossFit as an example of a cultish group.
  • It's highlighted for its intense community and sometimes extreme practices.
INSIGHT

Fitness as Religion

  • People seek community and meaning in fitness studios, similar to traditional religion.
  • Instructors often act as gurus, blurring lines and potentially creating unhealthy power dynamics.
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