317 | The Consumer Cult
The Minimalists
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Introduction
Author Amanda montell talks about how language is the ultimate power tool for all these different groups. Montell: We're living in a pretty cultish time, as you describe. What separates it from a traditional religion or another tightly bound, ideologically connected group really has so much to do with cultural normativity. There's this old religious studies joke that cult plus time equals religion.
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