Opening The Books: Zollie

Jun 12, 2024

Sarah, a crafter, created a color decision-making deck of cards. With Andrew's help, she planned an effective launch strategy for her brand Zollie on different channels. They discussed hype emails, product-specific lists, and Meta Ads approach. The podcast also touched on e-commerce growth, niche markets, successful product launches, email marketing, influencer strategies, and social media advertising optimization.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 3min

E-commerce Growth Strategies and Niche Markets

02:47 • 10min

Discussion on new product launch and sponsorship ad for More Staffing

12:45 • 5min

Palette Scout: A Colorful Exploration

17:32 • 12min

Strategies for Successful Product Launches

29:32 • 22min

Strategies for Email Marketing and Content Promotion

51:26 • 6min

Effective Influencer Marketing Strategies for Product Launches

57:00 • 4min

Strategies for Scaling Zali's Color Palette Cards

01:01:06 • 21min

Optimizing Social Media Advertising Strategies

01:21:39 • 17min

Mutual Appreciation and Collaboration in the Industry

01:38:30 • 3min

WHAT IS OPENING THE BOOKS?

"Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call.

For more info and resources from this episode, visit ⁠www.ajfgrowth.com/zollie

EPISODE SUMMARY

Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works.

So she spent two years developing a product that can help makers of all kinds get better at making color decisions more effectively without going to the trouble of learning the intricacies of color theory. The product is brilliant: it's a simple deck of cards that takes the customer by the hand through the decision-making process on their projects.

Sarah realized that the product had big potential for one of her brands, Zollie, so she got together with Andrew for a specific request: how can she launch the product as effectively as possible without a monster budget?

So on this Opening The Books, Andrew coached her through the entire process on each of her channels. They talked about how to handle hype emails, building product-specific lists, and how to approach it in her Meta Ads account.

EPISODE SPONSORS

MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠www.morenow.co/af⁠⁠⁠⁠⁠⁠⁠.
BILY: Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠bily.ai⁠⁠⁠⁠.

THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET:

• Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: ⁠www.youradmission.co/andrew-faris-podcast⁠

WATCH MY PREVIOUS OPENING THE BOOKS EPISODES

FOLLOW UP WITH ANDREW

Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠