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Mutual Appreciation and Collaboration in the Industry
Two individuals discuss their mutual respect and collaboration in creating content, sharing upcoming projects, and recommending each other to contacts in the industry.
WHAT IS OPENING THE BOOKS?
"Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call.
For more info and resources from this episode, visit www.ajfgrowth.com/zollie
EPISODE SUMMARY
Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works.
So she spent two years developing a product that can help makers of all kinds get better at making color decisions more effectively without going to the trouble of learning the intricacies of color theory. The product is brilliant: it's a simple deck of cards that takes the customer by the hand through the decision-making process on their projects.
Sarah realized that the product had big potential for one of her brands, Zollie, so she got together with Andrew for a specific request: how can she launch the product as effectively as possible without a monster budget?
So on this Opening The Books, Andrew coached her through the entire process on each of her channels. They talked about how to handle hype emails, building product-specific lists, and how to approach it in her Meta Ads account.
EPISODE SPONSORS
THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET:
• Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: www.youradmission.co/andrew-faris-podcast
WATCH MY PREVIOUS OPENING THE BOOKS EPISODES
FOLLOW UP WITH ANDREW
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Listen to the best highlights from the podcasts you love and dive into the full episode