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21min chapter
Opening The Books: Zollie
The Andrew Faris Podcast
Strategies for Scaling Zali's Color Palette Cards
Exploring strategies to scale Zali's color palette cards beyond traditional makers to DIYers, the chapter delves into running profitable ads, leveraging high margins, using influencer marketing, and developing organic content across themes like crochet and home projects. They discuss challenges with influencer outreach, operational aspects, setting clear targets for employees, and building relationships in-house to drive scalable growth and engage the audience effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode