3min chapter

The Andrew Faris Podcast cover image

Opening The Books: Zollie

The Andrew Faris Podcast

CHAPTER

Intro

This chapter explores effective strategies for launching a new product, covering various aspects such as marketing to new and returning customers, leveraging advertising and email/SMS campaigns, and building anticipation through creating buzz. The guest, Sarah, provides insights from her business experiences, including Zollie, which offers beginner-friendly kits to introduce fiber crafts like knitting, crochet, and embroidery to a broader audience.

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