17min chapter

The Andrew Faris Podcast cover image

Opening The Books: Zollie

The Andrew Faris Podcast

CHAPTER

Optimizing Social Media Advertising Strategies

The chapter delves into optimizing social media advertising strategies, discussing bid cap ads, manual bids, and effective messaging for reaching the right customer base. It explores setting bid caps relative to average order value, using a seven-day click model, and experimenting with multiple content variations for profitability. The conversation also focuses on influencer outreach, targeting specific communities, and utilizing created content for marketing purposes to drive successful ad campaigns.

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