Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Howard Behar: Former Starbucks President Reveals How Starbucks Grew to 15,000 Stores | Leadership E272

8 snips
Feb 12, 2024
Former North American president of Starbucks, Howard Behar, shares his leadership philosophies on putting people first, wearing one hat as a leader, and the importance of character assessment when hiring. Discover how Starbucks shifted to a people-centric mentality as it scaled from 28 to over 15,000 stores worldwide.
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ANECDOTE

Grocery Childhood Shaped Service Ethic

  • Howard describes growing up working in his parents' Seattle grocery and learning service from his father.
  • He recounts his father giving away fruit and saying "not everything we do in life do we need to get paid for."
ADVICE

Be Honest With Tough News

  • Always tell the truth plainly when delivering bad news to employees.
  • Be honest early because "only the truth sounds like the truth" and it builds trust and support.
INSIGHT

People Business, Not Coffee Business

  • Starbucks focused on being in the people business serving coffee rather than the reverse.
  • That people-first orientation created repeat visits and built their brand more than coffee alone.
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