
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Howard Behar: Former Starbucks President Reveals How Starbucks Grew to 15,000 Stores | Leadership E272
Feb 12, 2024
Former North American president of Starbucks, Howard Behar, shares his leadership philosophies on putting people first, wearing one hat as a leader, and the importance of character assessment when hiring. Discover how Starbucks shifted to a people-centric mentality as it scaled from 28 to over 15,000 stores worldwide.
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Quick takeaways
- Prioritizing people over products leads to success in business by building strong customer relationships.
- Open communication, honesty, and integrity are essential for building trust and strong relationships in the business world.
Deep dives
The Importance of Putting People First
Howard Behar, former president of Starbucks International, emphasizes the significance of prioritizing people over products or services. He believes that in any business, whether it's retail or service-based, the key to success lies in serving and building relationships with customers. By focusing on serving customers and treating them with respect and personalization, businesses can foster loyalty and create a strong customer base. Behar's philosophy highlights the importance of recognizing that businesses are ultimately in the people business, rather than just serving a specific product or service.
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