Former Starbucks International president, Howard Behar, emphasizes the importance of servant leadership and putting people first. He discusses the growth of Starbucks, decision-making during COVID, personal connections, handling adversity, and the power of saying 'yes'. Behar stresses the significance of aligning actions with personal values and turning fear into faith for people-first leadership.

Former North American president of Starbucks, Howard Behar, shares his leadership philosophies on putting people first, wearing one hat as a leader, and the importance of character assessment when hiring. Discover how Starbucks shifted to a people-centric mentality as it scaled from 28 to over 15,000 stores worldwide.

Howard Behar, the former president of North America and founding president of Starbucks International, shares his journey in shaping Starbucks into a global phenomenon. He emphasizes his philosophy of servant leadership, revealing how empowering employees led to a unique culture of care. Topics include the significance of fair compensation, the six Ps of purposeful leadership, and the power of listening in effective leadership. Howard's insights on prioritizing people and fostering creativity provide valuable lessons for anyone aiming for exponential business growth.