The Greatness Machine

348 | Howard Behar | Former Starbucks President on Creating Lasting Impact Through People-First Leadership

Apr 16, 2025
In this engaging discussion, Howard Behar, former President of Starbucks International, delves into the essence of people-first leadership. He shares insights on authenticity and vulnerability, highlighting their importance in fostering strong teams. Howard reflects on his immigrant roots and the lessons learned from community values that shaped his leadership style. He emphasizes the need for patience and long-term thinking in business, while also addressing the challenges of rapid organizational growth. With his wealth of experience, Howard offers a masterclass in impactful leadership.
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ANECDOTE

Immigrant Roots Shape Leadership

  • Howard Behar grew up in a family owned immigrant grocery store, learning values of community and service early on.
  • His father viewed customers as neighbors and friends, shaping Howard's people-first leadership approach.
ANECDOTE

Trial Week Led to Career Change

  • Howard initially hesitated but accepted a trial week at Starbucks, working in multiple roles.
  • He fell in love with the company culture and soon joined full-time, marking a turning point in his career.
INSIGHT

Recruit & Trust for Growth

  • Recruiting great people aligned with vision is essential for scaling rapidly.
  • Trusting talented hires to choose how to do their jobs drives ownership and growth.
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