It's Not About the Coffee

In this book, Howard Behar shares the ten principles that guided his leadership at Starbucks, none of which are about coffee.

He stresses the importance of treating employees and customers as human beings, building trust, telling hard truths, thinking independently, and taking responsibility.

The book includes inside stories of key turning points in Starbucks' history and how the company maintained its culture while growing exponentially.

Behar's approach highlights the significance of personal leadership in a world where relationships and connections are increasingly important.