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348 | Howard Behar | Former Starbucks President on Creating Lasting Impact Through People-First Leadership

The Greatness Machine

CHAPTER

Navigating Economic Challenges and Leadership Insights

This chapter explores the challenges faced by a prominent coffee company during an economic downturn, focusing on leadership decisions like layoffs and their repercussions. It emphasizes the importance of long-term planning and sustainable practices over short-term metrics, while advocating for a redesign of public market reporting. Additionally, the chapter reflects on personal and professional growth principles, offering valuable insights on leadership, self-discovery, and the nurturing of the human spirit.

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