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Howard Behar: Former Starbucks President Reveals How Starbucks Grew to 15,000 Stores | Leadership E272

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

CHAPTER

The Importance of Character Assessment

In this chapter, the speakers discuss the importance of character assessment in judging someone's abilities. They emphasize that while technical skills can be taught, treating others well is a more difficult quality to instill. The chapter also highlights the hiring practices at Starbucks, where the focus is always on people skills and character. The speakers advise hiring managers and entrepreneurs to prioritize human skills over technical skill sets when making hiring decisions.

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