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Howard Behar: Former Starbucks President Reveals How Starbucks Grew to 15,000 Stores | Leadership E272

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Scaling Starbucks and the Importance of Putting People First

Former Starbucks President Howard Behar discusses the challenge of maintaining the company's values and culture as it scaled from 28 stores to over 15,000 stores worldwide. He shares personal anecdotes from his childhood that shaped his understanding of customer care and serving others.

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