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Market Cognition
- Market cognition explores how economic marketplaces and neoliberal culture affect our minds.
- It examines how market forces shape our relationships and prosocial behaviors like cooperation.
Bright Side of Market Cognition
- Markets can incentivize prosocial behavior by aligning self-interest with the greater good.
- As market integration increases, trust generalizes, and incentives for prosocial behavior towards strangers rise.
Dark Side of Market Cognition
- Market cultures can create a dark side where ulterior motives for kindness obscure genuine intentions.
- This makes it hard to build deeper human connections through prosocial behaviors.