Nir And Far: Business, Behaviour and the Brain

Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far

Mar 7, 2017
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INSIGHT

Kano Model

  • Kano's model categorizes product attributes into delightful, linear, and hygienic features.
  • Delightful features are unexpected, linear features improve satisfaction proportionally, and hygienic features are essential.
ANECDOTE

Ellen's Tweet

  • Ellen DeGeneres joked about the Apple Watch making the basic function of telling time seem revolutionary.
  • This highlights the importance of not overselling basic features as innovative.
INSIGHT

Inconspicuous Consumption

  • The Apple Watch's need for a wrist jolt to activate the display disrupts the basic, expected functionality of a watch.
  • This inconvenience contrasts with traditional watches and other smartwatches like Pebble Time.
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