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Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far
Nir And Far: Business, Behaviour and the Brain
Apple Watch - Inconspicuous Consumption
With a regular watch, the time couldn't be easier. To save battery life, the watch goes dark when it thinks you're not using it. The only way i could check the time was to artificially flick my wrist or to use my right hand to tap the screen. It's going to take some time getting used to and it's always going to bit of an inconvenience compared to an always glancable watch.
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