2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Why You'll Hate the Apple Watch

Apple predicts 19 million people will buy an apple watch. The paradox illustrates an important lesson for the way companies design their products. Rarely are version one products very good. How is it, then, that some products thrive despite flagrant shortcomings? Meet mister cano to find out why you'll likely be disappointed by the apple watch.

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