Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far
Nir And Far: Business, Behaviour and the Brain
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The Apple Watch - A New Approach to Customer Satisfaction
Companies can overcome deficiencies that come with new products by building in features that continue to surprise and impress. Doctor noriaki cano developed a revealing model for understanding how various product features affect customer happiness. A delightful feature is an attribute of the product customers love, but do not expect. Think more battery life. Customers not only expect these attributes, they depend on them. Apple design the apple watch to only display the time when it thinks you're looking at it. This violates a hygienic feature and will annoy users. Like the first version of the eye nusers will forgive the watch's flaws if the delightful features knock their socks off.
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