"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech E33: Growth Levers: A PayPal Veteran's Guide to Startup Success | Matt Lerner on the CRAFTED. Podcast
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Nov 26, 2024 In this discussion, Matt Lerner, a growth leader and former PayPal executive, shares insights from his book 'Growth Levers.' He emphasizes how understanding customer needs is critical for startup success. Lerner advises on identifying the 10% of efforts that yield 90% of growth and the importance of rapid experimentation. He explores common pitfalls founders face and the significance of effective messaging and user retention strategies. The conversation also highlights the contrast between the writing process and agile startup methodologies.
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Growth Levers
- 90% of a successful startup's growth comes from 10% of their efforts.
- Focus on quickly identifying that impactful 10% for rapid growth.
Startup Mistakes
- Avoid common startup pitfalls like overthinking, underthinking, and delegating without focus.
- Directly engage with customers to validate ideas and accelerate learning.
Unbounce: A/B Testing
- Unbounce demonstrates effective A/B testing by constantly experimenting with website copy.
- They identified customer needs and optimized their messaging for conversions.
