7min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E33: Growth Levers: A PayPal Veteran's Guide to Startup Success | Matt Lerner on the CRAFTED. Podcast

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Maximizing User Retention Through Effective Activation

This chapter explores the vital role of user retention in app engagement, highlighting how retention issues often stem from activation challenges. It emphasizes creating positive user experiences and addressing anxieties to encourage long-term commitment, supported by insights from diverse industries.

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