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12min chapter
E33: Growth Levers: A PayPal Veteran's Guide to Startup Success | Matt Lerner on the CRAFTED. Podcast
"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy
Unlocking Customer Insights
This chapter delves into applying the 'jobs to be done' framework for effective customer interviews, showcasing how personal experiences shift perspectives on its value. It emphasizes understanding customer motivations beyond product features, illustrated through real-life examples like a meditation app. The chapter also introduces structured methodologies for conducting interviews and growth sprints, promoting a cycle of experimentation and learning to refine marketing strategies and product development.
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