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5min chapter
E33: Growth Levers: A PayPal Veteran's Guide to Startup Success | Matt Lerner on the CRAFTED. Podcast
"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy
Unlocking Business Success Through Experimentation and Strategic Placement
This chapter delves into the significance of experimentation in business, comparing it to the process of refining skills in baseball. It emphasizes the impact of effective messaging on websites and introduces the 'locksmith moment' analogy to illustrate the importance of product placement and timing for enhancing customer engagement.
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