"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech cover image

E33: Growth Levers: A PayPal Veteran's Guide to Startup Success | Matt Lerner on the CRAFTED. Podcast

"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech

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Unlocking Business Success Through Experimentation and Strategic Placement

This chapter delves into the significance of experimentation in business, comparing it to the process of refining skills in baseball. It emphasizes the impact of effective messaging on websites and introduces the 'locksmith moment' analogy to illustrate the importance of product placement and timing for enhancing customer engagement.

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