The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 428: How to Execute a Winning Self-Service Strategy with Naomi Rozenfeld, VP of Revenue @ Wix Answers, and Amelia Ibarra, SVP & GM @ SaaStr 

Feb 12, 2021
Guest
Naomi Rozenfeld
Guest
Amelia Ibarra
Learn about the evolution of self-service strategies in SaaS, the vital role of customer support in startups, challenges in implementing self-service tools, leveraging AI for efficient ticket routing, and the importance of transparency in customer interactions during the pandemic.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Exploring the Origins and Evolution of Self-Service Strategies in SaaS
02:46 • 2min
3
Emphasizing Customer Support in Startup Strategy
04:55 • 3min
4
Navigating Self-Service Strategies in SaaS Companies
07:25 • 18min
5
Navigating Escalation Processes and AI Empowerment in Customer Support
24:58 • 2min
6
Evolving Self-Service Strategies in Customer Care
26:47 • 15min
7
Exploring Self-Service Strategies and Networking Importance in Businesses
41:30 • 3min