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Quick takeaways
- HBO revamps their iconic feature presentation theme with an epic blockbuster sound to enhance emotional connection and anticipation for viewers.
- HBO struggles to update their static angel sound, deeply ingrained in viewers, which serves as a powerful sonic branding element.
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Revamping the Feature Presentation Theme
HBO revamps their iconic feature presentation theme to make it more relevant in the age of streaming. While preserving the original melody and nostalgic feel, the new version incorporates an epic blockbuster sound, blending orchestral and electronic elements. The revamp aims to enhance emotional connection and anticipation for viewers, without being overly lengthy. The updated theme is used not only before movies but also in animations for upcoming content, maintaining its role as a signature element of HBO's brand identity.
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